Great news! If you’ve been following my articles involving Brita and their Filter For Good campaign, you know about the struggle to find a way to recycle Brita’s pitcher filters. The Take Back the Filter website and campaign has been asking Clorox (Brita’s parent company) to “go further and take responsibility for the millions of plastic filter cartridges that are also land-filled or incinerated each year.” Through everyone’s amazing efforts, diligence and support, not only can you now ditch your plastic bottles, but you can feel better knowing your filters will be recycled as well!

Brita will officially start collecting used pitcher filters at participating Whole Foods starting in January! You can also mail your filters in to Preserve, a wonderful company that creates household products out of recycled plastic (I wrote about their toothbrushes last year). Their Gimme 5 program, which includes all #5 recyclable items, will now take Brita’s filters and put them to good (re)use. It’s a wonderful, cradle-to-cradle effort, and one in which I’m proud to be a part of!

If you do not have a Whole Foods near you, mail your filters to Preserve. They ask that you use ground shipping and used boxes, and to please put your email address in the box so they can thank you! Here’s the Preserve address:

Preserve Gimme 5
823 NYS Rte 13
Cortland NY 13045

I hope this helps everyone feel at ease about buying Brita’s products, and to fully enjoy the benefits of filtering water instead of buying bottled. It’s a wonderful way your eco-efforts can truly bring you peace of mind!