I really, really try not to pay attention to commercials. I also rarely watch TV while my kids are around - ok, they love the Food Network, but you know what I mean. That’s why I had to stop, look, and listen for a moment this week when a different kind of commercial caught my attention.

This AT&T ad featuring TOMS Shoes snuck in during the spare minutes the TV was on a “Mommy channel”. And, for some reason, my daughters were mesmerized. Maybe it was the adorable children putting on adorable TOMS Shoes. Or the founder of TOMS, Blake Mycoskie, who is, shall we say, fairly easy on the eyes. My daughters began to ask me questions about why these children don’t have shoes, where do they live, and on and on. It was eye-opening for them, and an opportunity for me to discuss topics of poverty and kids, geographical issues, and the importance of protecting your feet!

TOMS Shoes are made from canvas and burlap, and some shoes are made with hemp, recycled plastic, and are completely vegan. More than anything, TOMS “One For One” program is a genuine, exceptional way to help children in need when you buy their shoes. One For One does what it says - for each pair of Tom’s Shoes you buy, they’ll donate one pair to kids around the world.

The website explains that “TOMS has given over 140,000* pairs of shoes to children in need through the One for One model. Because of your support, TOMS plans to give over 300,000 pairs of shoes to children in need around the world in 2009.” This is incredible on any level. We can plant a billion trees, recycle a million bottles of water, but to help 300,000 pairs of little feet - just amazing.

So, I encourage you to buy a pair of TOMS shoes. I’m debating between a flirty summery pair, or plain white that my kids can decorate themselves. Either way, somewhere in the world a child will be celebrating their new pair of shoes as well.

You can follow TOMS Shoes on Twitter, become a fan on Facebook, or simply sign up for updates on their website.